This page was translated from French to English with the help of AI. Read the original in French.
Let’s be blunt: speaking in public scares me stiff. Or at least, it used to.
Until the day @Beunwa talked me into giving a technical talk at TekNSeo 2014. I spoke about content spinning, and it turned out to be a good experience.
Since then, I’ve also enjoyed speaking at QueDuWeb in 2016 and 2017.
The nerves never quite go away, but the feedback from attendees is what keeps me going, and it makes me want to put on another “performance”.
Here are the topics I’ve covered in my talks:
SeoCampus 2024
“Technical” appendix This page gathers the resources that would have been too heavy to cram into the slides of my talk at SEO Campus Paris 2024. The focus is on free, open source tools: things anyone can use, one-click install on Windows, as well as more developer-oriented resources. This page may change over time. Prompt…
From graphs... to words
Que Du Web in Deauville, 2017: I signed up for another round! This time, more nerves than usual: Cocon.Se was also a sponsor and had a booth on site. Lots to prepare, and the urge to always bring original, non-commercial content; I may have set the bar too high and overestimated my strength. This talk…
Beyond the cocoon, reconciling SEO and UX
The semantic cocoon (cocon sémantique): now there’s a trendy topic… But beyond the hype, what need does it actually meet? Is it just a technical trick, or is there something more to it? In this talk, I show how the cocoon actually meets a fundamental need to organize information, and that this organization is what…
Crawl: not the swimming kind
Or: “Algorithms at the heart of crawlers” Crawling is the foundation of every search engine. And yet crawling a site properly is hard, especially if you want to pull usable data out of it. In this talk, I share what we learned the hard way building the Cocon.Se service. What works, what doesn’t; the algorithms…
Putting A.I. to work for SEO
What is artificial intelligence, and how can you use it when you do SEO? That’s the question I tried to answer at TekNSeo 2015, in Lyon. Great conversations there too! In this presentation, I mixed some more philosophical points (especially why it matters to understand how algorithms work) with concrete applications, such as automatically classifying…
Optimizing your internal linking
VLC, in late 2015, was a 100% virtual online conference organized by @RaphSEO. I spoke there as a duo with @LeMoussel. It’s a slightly strange experience, since you’re alone in front of your screen, with no physical feedback from the audience. At that VLC, we presented what was, back then, just a lab experiment. A…
Spinning without shooting yourself in the foot
Content generation and masterspins: Flying under the radar, pitfalls to avoid, basic methods and algorithms. That was at TekNSeo in Dijon, in 2014. My first public talk, and it gave me a crazy energy boost! It’s also the talk that got me known as a content spinning specialist, and that later let me launch services…